Maya Chen, founder of Ledgerline (B2B invoicing SaaS, team of 6), running a full weekly cycle: plan → daily logs → scored review, linked to her Q3 goals tree and meeting-cost calculator.
| # | Priority | Done means | Obj. |
|---|---|---|---|
| 1 | Usage-based billing beta | Live for all 5 design partners, first real invoice generated | O1 |
| 2 | Metering build-vs-buy decision | One-page memo written, decision made, team told | O1 |
| 3 | Senior backend hire | Final 2 onsites done + both reference calls booked | O2 |
| Waking work hours available | 45.0 |
| Committed to meetings/calls | 14.5 |
| Admin, email, unavoidable shallow | 9.0 |
| Deep-work hours remaining | 21.5 |
| Day | Deep block 1 | Deep block 2 | Meetings window |
|---|---|---|---|
| Mon | 7:30–9:30 · Billing beta: invoice engine edge cases | 13:00–14:30 · Partner onboarding scripts | 15:00–17:30 |
| Tue | 7:30–9:10 · Metering memo draft | 13:00–14:20 · Memo: cost model + decision | 15:00–17:00 |
| Wed | 7:30–9:30 · Beta: partner #4 and #5 config | — (onsite interviews pm) | 13:00–17:30 |
| Meeting | Length | Decision | Why |
|---|---|---|---|
| Weekly all-hands | 60 min | shorten | 30 min + written update; demo stays |
| Daily standup | 15 min × 5 | shorten | Async Mon/Wed/Fri, live Tue/Thu |
| Ad-hoc “quick syncs” | ~30 min × 6/mo | kill | Written question first, meeting only if unresolved |
| Weekly 1:1s | 45 min × 2 | keep | Highest-leverage meeting on the calendar |
MISSION: Ledgerline is the default invoicing layer for Australian SaaS companies under 50 staff. │ ├── O1: Launch usage-based billing │ → metric: design partners live · target: 15 by 30 Sep │ ├── Jul: 5 partners live, first real invoices │ ├── Aug: 10 partners, metering decision executed │ └── Sep: 15 partners, GA pricing published │ ├── O2: Rebuild engineering capacity │ → metric: senior hires started · target: 2 │ └── Jul: backend offer out · Aug: started · Sep: 2nd offer │ └── O3: Get to default-alive → metric: monthly net burn · target: ≤ A$35k └── Jul: recurring calendar re-priced, burn plan signed
| Block | Planned | Actual | Task | Focus |
|---|---|---|---|---|
| 1 | 7:30–9:10 | 7:32–9:15 | Memo: options + Stripe pricing maths | 4/5 |
| 2 | 13:00–14:20 | 13:10–14:20 | Memo: cost model, wrote the decision | 3/5 |
| Time | I/E | What pulled me out | Response |
|---|---|---|---|
| 9:40 | E | Slack — design partner config question | Replied after block; added to onboarding FAQ |
| 13:35 | I | Urge to check bank balance mid-block | Noted it, stayed in; moved balance check to shutdown |
| Metric | Planned | Actual |
|---|---|---|
| Deep-work hours | 12.0 | 10.5 |
| Blocks run as scheduled | 9 | 7 |
| Meeting hours | 14.5 | 13.0 |
| Interruptions logged | — | 11 (I:7 / E:4) |
| Shutdown rituals done | 5 | 4 |
| Meeting | Annual cost | Decision |
|---|---|---|
| Weekly all-hands | A$52,800 | shorten |
| Daily standup | A$48,000 | shorten |
| Sprint planning | A$28,980 | keep |
| Product review | A$26,250 | shorten |
| Ad-hoc “quick syncs” | A$23,040 | kill |