Drop your orders CSV here
One row per order. Everything is computed locally — nothing is uploaded anywhere.
orRequired columns: date, channel, revenue · Optional: order_id, items, cogs, platform_fees, shipping_cost, ad_spend, refund. Common header variants (e.g. “postage”, “fees”, “ad spend”) are recognised automatically.
Monthly trend
Net revenue by channel (bars, after refunds) with total contribution margin overlaid (line). Hover any month for detail.
Where each dollar goes
Each bar splits net revenue into cost buckets and what’s left — contribution margin. Blended first, then each channel.
Channel P&L
Per-channel unit economics side by side. Figures are whole dollars; AOV keeps cents. Formulas are documented in metrics-definitions.md.
Monthly summary
All channels combined, month by month.