From our call on Thursday: Marlow Home Co. has grown a list of roughly 12,400 subscribers, but email currently drives about 6% of revenue — well under the 20–30% that comparable Shopify stores see. A single welcome email goes out with no follow-up, abandoned carts get no email at all, and campaigns go out "when someone has time", which lately is about once a month.

Your words, not mine: "the list is just sitting there." With the October–December peak approaching, you want email working as a proper channel before the busiest quarter of the year — without hiring in-house or signing a $3k/month agency retainer.

Fix the automated foundations first, then keep the channel warm with regular campaigns. The three options below are fixed-price and fixed-scope; based on your list size and how close peak season is, my recommendation is Foundations + Campaigns — it gets every core flow live and builds the campaign habit in the same month, so the list is genuinely working before October.

For Foundations + Campaigns, starting the week of 4 August:

• Week 1 — audit, flow architecture, copy drafts for the welcome series. From you: Klaviyo and Shopify access, brand assets, 45-min kick-off call.
• Week 2 — welcome + abandoned-cart flows built and live; browse-abandonment drafted. From you: feedback within 3 business days.
• Week 3 — all flows live; campaign calendar agreed; first two campaigns sent.
• Week 4 — campaigns 3–4 sent, A/B tests read, performance report and handover call.

Client feedback that arrives later than 5 business days extends the timeline by the same number of days.

• Deposit: 50% ($1,900) on acceptance — this books the start date.
• Balance: $1,900 on delivery of the week-4 report, prior to final handover. Payment terms 7 days.
• Prices are in Australian dollars. No GST applies (not currently GST-registered).
• Included revisions are listed in each package; work beyond scope is quoted in writing before it starts.
• Full working terms are set out in my services agreement, which accompanies this proposal.

I've spent four years running lifecycle email for a national homewares retailer — the same category you're in — where automated flows I built and managed grew to over a quarter of online revenue. I went independent to do exactly one thing: build Klaviyo flows and campaigns for Shopify stores that are too big to ignore email and too small for an agency retainer.

You'd be working with me directly at every step — the person on the kick-off call is the person writing your emails.

• Kick-off: 45 minutes to lock goals, access and brand voice. Work starts once the deposit clears.
• Weekly check-in: a short written update every Friday — what shipped, what's next, what I need. No surprises.
• Feedback: one consolidated round per deliverable as scoped; deliverables are deemed accepted after 5 business days without feedback so the timeline holds.
• Handover: everything lives in your Klaviyo account from day one — you own it all on final payment, and the handover call makes sure your team can run it.

1. We walk through this together on Thursday 16 July, 2:00pm (15 minutes — already in your calendar).
2. You pick a package — reply to my email or sign below.
3. I send the services agreement and deposit invoice; your start date is booked when both are done.

This proposal and its pricing are valid until 28 July 2026. After that I'll release the start date to the next project.