Every week, one deeply practical essay on running a one-person internet business — plus a library of playbooks, monthly workshops and a private community of founders who actually ship.
412 members · Cancel anytime · Fortnightly free letter, weekly for members
"The only paid thing in my inbox I'd genuinely miss. It reads like a founder friend who's two years ahead of you." — Priya N., studio owner, member for 14 months
Membership is built around six things. If these aren't worth more than the price of a lunch each month, don't join.
One essay every Tuesday on pricing, positioning, energy management and the unglamorous mechanics of a calm business. No filler weeks.
Every past essay and playbook — 130+ pieces, organised by problem, not by date. Searchable, skimmable, yours while you're a member.
The working documents behind the essays: pricing worksheets, client scripts, the weekly review template. Copy, adapt, use.
A 60-minute live working session each month — one topic, applied to your business, with the replay in the library within 48 hours.
A quiet, well-moderated space of ~400 solo founders. One thoughtful thread a day beats a firehose. Guidelines enforced, promo-free.
Four times a year we pick one lever — pricing, pipeline, product, process — and work it together for three weeks. Studio tier gets a pod.
Memberships die when they demand more time than they give back. This one is designed for 45 minutes a week.
Read in ~10 minutes. Every essay ends with one thing to do this week.
One prompt, everyone answers. This is where members say the real numbers out loud.
60 minutes, one topic, bring your own business. Replay posted within two days.
Three weeks on one lever with check-ins. Optional — but members who do one stay twice as long.
Same writing at every tier — the difference is access and proximity. Upgrade or downgrade anytime; the change applies at your next billing date.
Just the writing, straight to your inbox.
The letter plus the library, workshops and community.
For founders who want proximity and accountability.
🤝 Try it for 14 days. Not for you? Reply to any email and we'll refund your first payment, no questions.
"I raised my retainer from $2.4k to $3.5k using the pricing essay and the email template, word for word. Paid for years of this."
"The Thursday threads are the only place I can say 'revenue was down 30% this month' and get useful answers instead of platitudes."
"I joined for the essays and stayed for the sprints. Shipped my productised service in the spring sprint — first sale in week two."
Join 412 founders getting one genuinely useful letter a week — and a library, workshops and community when you want to go deeper.
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