ColdStart — B2B Outreach Engine

What it does & who it's for

ColdStart is a complete cold-outreach system for B2B founders doing their own outbound. At its core are 36 email templates organised into 6 sequences: two sets of openers (problem-led and trigger-led, keyed to events like funding rounds, job ads, launches and shared communities), a six-rung follow-up ladder where every touch adds something new, six break-up variants, six referral asks, and six re-engagement templates for prospects who went quiet or said "later". Every template ships with a subject line (most with an A/B alternate), personalisation slots written as {{like_this}}, and a one-line "why this works" so you understand the mechanism behind the words. Templates alone don't book meetings — the system around them does. The sequencing playbook gives you the full 8-touch, 35-day cadence, domain warm-up and volume rules that keep you out of spam, the five threshold numbers that tell you exactly what to fix when results stall, testing rules, a weekly operating rhythm, and a plain-English compliance section covering Australia, the US and the EU/UK. The reply-handling decision tree classifies every reply into seven types and gives you a ready-to-adapt response script for each, including all four common objections. The research checklist turns personalisation into a routine: a fill-once master sheet for the slots about you, three research tiers (2, 5 or 15 minutes, matched to account value), a 90-second trigger sweep, and a 30-second pre-send quality gate that stops a raw merge field ever reaching a prospect. It's built for founders and early sales hires selling B2B who need pipeline before they can justify an SDR. Nothing assumes a sales background: the README walks you through a 90-minute setup, the tracker CSV comes with ten worked example rows showing exactly how real situations get logged, and a fictional worked example runs through the checklist, tracker and demo so you can see how the pieces connect. The slot convention works with sequencing tools like Instantly, Smartlead, Lemlist and Apollo, or plain Gmail at founder volumes. You could write 36 emails yourself — most founders write three, send them to fifty people, hear nothing and conclude outbound doesn't work. What you're buying is the system that took the writing, the cadence maths, the objection scripts and the operating rhythm off your plate: open the demo, read one sequence, and judge whether the words would sound like you.

Version history

1. v1.0Latest31 July 2026

Licence & terms

These terms are snapshotted at purchase — what you see here is what applies to your order.

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