Buyer guides

For buyers choosing between a licence and an acquisition

Licence, buyout or business: what you're actually buying

Ready to Brand, Exclusive Acquisition and Operating Business are three different purchases. What transfers in each, and which one you need.

2 min readReviewed 18 Sept 2026

Two listings at the same price can be selling completely different things: permission to use a product, or the product itself. LaunchStock puts a sale-type badge on every listing for exactly this reason.

Ready to Brand
Non-exclusive commercial licence
Exclusive Acquisition
Sold once — source-code ownership transferred
Operating Business
Brand, domain and business assets — due diligence required

Ready to Brand: you license it

The common case. You get the files and a licence that lets you rebrand and launch it, and so can everyone else who buys it. This is the right purchase when you want a head start and don't mind that the same foundation exists elsewhere — which, for most internal tools, client sites and first versions, is nearly always.

Exclusive Acquisition: you buy it outright

The listing is sold once and taken off sale, and ownership of the source transfers to you. The buyer pays for exclusivity as much as for the code, so the price reflects that. LaunchStock holds the seller's payment until the handover has been checked, rather than releasing it the moment the card clears.

Operating Business: you buy the going concern

Brand, domain and business assets, which means customers, revenue and obligations come with it. These aren't instant checkouts — they start as an enquiry, because both sides need to see what's actually being transferred first. Expect to do due diligence, and expect to be asked for some.

The packages a listing can offer

A single listing can sell more than one of these, so check which package you're adding to your order:

Application Licence
Source code, docs and a commercial licence — you deploy it
Launch Package
Rebranded, configured and deployed for you under your name
Exclusive Buyout
Removed from sale — future-sales exclusivity, assets transferred

Which one do you need?

  • Building something for yourself or a client, and don't need to be the only one with it — a licence (Ready to Brand).
  • Launching it as your product, and the fact that competitors could buy the same thing matters — an exclusive acquisition.
  • Want the revenue and the customers, not just the code — an operating business.
  • Want it running under your brand without doing the setup — look for a launch service on the listing.

One rule holds across all three: what transfers is what the listing says transfers. A sale-type badge tells you the shape of the deal, and the listing's own terms fill in the detail.

Questions people ask

What's the difference between Ready to Brand and an exclusive acquisition?
Ready to Brand is a non-exclusive licence: you can rebrand and launch it, and other buyers can license the same product. An exclusive acquisition is sold once, removed from sale, and transfers ownership of the source to the buyer.
Can I buy an operating business through instant checkout?
No. Operating businesses are acquired by enquiry, because both sides need to establish what's being transferred before money moves.
What is a launch service?
An optional package where a verified seller sets the product up for you, in accounts you own, for a fee stated on the listing with a turnaround in business days. The seller's payment for it is held until you confirm the work.

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